INICIATIVA SER

SONY PICTURES TELEVISION

Viewsuales worked together with Sony Pictures in a series of PSA TV spots, which were intended to help to raise awareness on breast cancer. We have been asked to focus in two key messages: to stress the value of perform breast exams on a regular basis and to praise a healthy lifestyle as the best way to avoid risk factors. The results exceeded expectations: 4 minimalist spots where graphic and audiovisual work was carefully planned to give all the prominence to core message, avoiding distractions in such a sensitive matter.