BRANDING CAMPAIGN “MONDO”

WARNER CHANNEL

The story behind this campaign is a funny one. There were a giant pile of old Betacam tapes in Warner Channel office, slated to be disposed. I was told to double check in those tapes, before throw them away, just to be sure there was “nothing important” in there. I saw on tape with this incredible promotional footage, with talent of different shows, standing there in front of the green screen, fooling around and saying short phrases. I played with that footage a little while, and ended with a couple of sequences that actually made some kind of sense. Antonio Rojas, then Warner Channel’s VP of Creative Services, saw some potential in this, made a couple of calls and put together a wonderful team of amazing people that put a lot of heart in this project. So, a footage that nobody noticed and that was doomed to be thrown away was turned into a very special award-winning campaign!