BRANDING CAMPAIGN “MONDO”

WARNER CHANNEL

The story behind this campaign is a funny one. There were a giant pile of old Betacam tapes in Warner Channel office, slated to be disposed. I was told to double check in those tapes, before throw them away, just to be sure there was “nothing important” in there. I saw on tape with this incredible promotional footage, with talent of different shows, standing there in front of the green screen, fooling around and saying short phrases. I played with that footage a little while, and ended with a couple of sequences that actually made some kind of sense. Antonio Rojas, then Warner Channel’s VP of Creative Services, saw some potential in this, made a couple of calls and put together a wonderful team of amazing people that put a lot of heart in this project. So, a footage that nobody noticed and that was doomed to be thrown away was turned into a very special award-winning campaign!

 

WBLA.COM

Creative Coordination and Art Direction: Antonio Rojas (Warner Channel).


Concept, Editing: Viewsuales.
Graphic Design: Eduardo Maraggi y Fernando Vallejos, Media Luna (medialuna.tv)


Original Music: Arturo Cabrera (Infinity)


Audio Mixing: Wladimir Quintero (Infinity)

2009 PromaxBDA Latin America - Gold Winner. 

Category TV 2 General Branding/Image Campaign (Multiple)

MIAMI

All audiovisual work published in this website is showed only to demonstrate the expertise and skills VIEWSUALES members has put working throughout their careers for different customers and/or employers, who hold all property rights.